Native Apps vs Web Apps… What is Better for Your Business?

Apps are now assimilated as an integral facet of our daily life – Whether that is fulfilling our quest to conquer new levels in Candy Crush, checking out the latest sports & news from around the world from our SportsCenter or USA Today app, or running our lives via Evernote.

In all reality, what would we do without smartphones and apps to help keep our lives organized and at the top of our game? Knowing the ease it brings to your daily life, it’s only normal you may be considering the development of an app for your business to provide your customers the utmost in resources and access. But what type of app is best for your business?

Not all apps are the same. The two apps that you may be considering are a Native App or a Web App. A Native App is installed directly on your mobile device and is uniquely created to operate on your phone, whether you have an iPhone, Android, iPad, etc.

On the other end of the spectrum, a Web App is solely accessed through a device’s web browser. There is no installation that needs to take place to access a Web App. Consider thinking of a Web App as a cross between a mobile-friendly website and a Native App.

So, we come back to the question, what’s best for your business? The following pros and cons to each option will hopefully provide you clarity in your quest to make the right moves for your business.

The Pros of a Native App

  • Faster processing time as compared to a Web App.
  • Offers the ability to use an app offline.
  • Integration with smartphone features, such as the camera, GPS, and push notifications.
  • Prime placement in app stores and marketplaces, like iTunes and Google Play.
  • Since apps need to be approved by an app store or marketplace, users enjoy peace of mind and security in their downloads.

The Cons of a Native App:

  • Native Apps are typically quite expensive to develop, as compared to a Web App.
  • Developers need to create a Native App for each OS (operating system), such as for iPhone, Android, etc.
  • Users have to manually update a Native App if automatic updates are not selected by the user.
  • Native Apps need to be approved by an app store or marketplace before they can be downloaded or purchased

The Pros of a Web App:

  • Does not require users to install new software to their phone or gain approvals from an app store or marketplace.
  • Updates are available immediately and do not require users to make updates to receive the benefits of an update.
  • No internal space is required to use a Web App on your phone.
  • Only one universal version needs to be developed for users, regardless of their phone’s OS.
  • Generally, Web App’s is less costly to implement as compared to a Native App.

The Cons of a Web App

  • No ability to search through app store or marketplace to find a Web App, though, there is some ability to do so in iTunes.
  • There is difficulty to find a Web App, unless a user is deliberately searching.
  • Web Apps are not able to be used offline.
  • It can be costly to provide updates to a Web App to ensure that users of any mobile device can access a Web App as it’s meant to be accessed.

Our opinion? If  you have a strong current customer base and are looking to boost their engagement or offer enhance features, a Native App is typically your best option to pursue.

If you’re still in flux, please reach out to us! We’d be more than happy to help you help you conclude the  best option for your business. Once your decision is made, please remember that CC Communications can be the source to help you develop a Native App or Web App.
To contact the CC Communications team, please visit www.CCCom.com/ContactUs or call 704.761.4676.
This entry was posted in Trends and Technology, Web Development and tagged , , , , , , , , , , , , , . Bookmark the permalink.

11 Responses to Native Apps vs Web Apps… What is Better for Your Business?

  1. Pingback: Weekly Round-Up of Web Development Tips and Tricks | CC Communications' Blog

  2. Hello! Do you know if they make any plugins to assist with Search Engine Optimization?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good success. If you know of any please share.
    Thanks!

  3. Ahaa, its nice discussion on the topic of this
    paragraph here at this webpage, I have read all that, so
    at this time me also commenting at this place.

  4. neva says:

    Howdy would you mind letting me know which hosting company you’re using?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog loads
    a lot faster then most. Can you suggest a good web hosting provider
    at a reasonable price? Kudos, I appreciate it!

  5. legal forms says:

    This page cerrtainly has all of the info I wanted about
    this subject and didn’t know who to ask.

  6. I really like itt when individuals get together and share views.

    Great blog, stick with it!

  7. Quinn says:

    Hi there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything
    I’ve worked hard on. Any recommendations?

  8. linda says:

    Appreciating the time and energy you put into your site and detailed information you offer.

    It’s awesome to come across a blog every once in a while that isn’t the same unwanted rehashed information. Wonderful read!

    I’ve bookmarked your site and I’m adding your RSS feeds to my Google
    account.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s