Have you heard the term Responsive Design before? Struggling to grasp the concept? Hopefully this post will not only define, but punctuate the need to explore Responsive Design (also known as a Mobile-Friendly Website) for the good of your business‘ future.
Responsive Design is a design method that ensures your website visitors experience a pleasant browsing experience, regardless of the web-enabled device they use to visit your website. Responsive Design is just what it sounds like; it personally responds to the device that you’re using to visit a website and automatically adjusts to best serve the device.
So why is Responsive Design so important?
Do you have a smartphone? Do you use it often? I’m not a mind reader, but I’m willing to be that your answer to both questions is yes, correct? We all have visited a website that was NOT Responsively Designed from our smartphone, haven’t we? We have had to do a lot of scrolling, a lot of pinching, and resizing to view the entire website. Annoying, right?
Knowing the size of the Smartphone market, which is estimated at over 50% of Americans, how do you, as a consumer, feel knowing that your favorite businesses to engage with are selecting not to embrace your main form of engagement?
Not good? Well, you shouldn’t.
Responsive Design is a new technique but in my view, it’s not going anywhere anytime soon. Next time your company is exploring a website re-design, consider utilizing responsive design. Though more expensive, I truly believe that a Responsively Designed website will be an investment into your future, put your business ahead of your competitors, but most of all, provide your website visitors and customers a pleasurable experience on your website.
Our team at CC Communications specializes in designing functional, yet visually appealing Responsive Design websites and we’d love the opportunity to speak with you about how our team can transform your business’ online presence.