There are many things to consider when your company is gearing up for a website redesign… From creating strong Calls-to-Action to dialing into customized programming. With all the considerations and decisions that need to be made, it can be tempting to consider making shortcuts and lifting items from your current website to integrate into your new website.
Don’t allow your website content be one of those shortcuts.
When a website action plan is put into place, most concentration is placed on making sure that the website is visually appealing and user-friendly. Yes, those facets are extremely important, but no matter how attractive website looks, if the content on the website lacks, so will the traffic and eventual ROI. A few years back, website copywriting to accentuate your SEO campaign was not nearly as important as it is today. The science and algorithms of a successful SEO campaign are being released, explored, and tested, and its been proven that one of the most important factors in SEO is having strong keyword rich content on your website.
Start your website off on the right foot and make some serious updates to your website content. Here are a few pointers to keep in mind:
1. If your website content was created in-house, chances are the content was written in an internal tone, meaning the writing has inside, fast track knowledge of your product or service. Chances are your website visitors do not. Make sure that the tone and language is not written in a way that would turn off or confuse website visitors.
2. Content for your website is just as important for your visitors as it is for the search engines. Search engines cannot read or see websites as humans do; they ‘read’ your website by the structure, keywords, and layouts. Writing website content for the purpose of SEO is not easy and without an industry insider or expert creating the website content, what’s expressed on your website can become a mess of delibrate keywords that does not serve your website, nor your visitors quest for information.
3. Don’t put website copywriting off until a later date; make an effort to implement your new website content when your website is first launched. We all know that business is busy and though you may have the best intentions to make the switch, situations can come up and this crucial update can get put on the back burner. Much less, there is likely to be a lot of attention when you launch your new website. Make sure that you put your best foot forward!
4. Remember that tweaking and fine-tuning your website content is an ongoing process. What will help your website become consistently ‘crawl-worthy’ is updating your website regularly. This shows that your website is evolving and offers new content, which is a staple to your SEO health.
Need help in evaluating your website content? In the midst of a web re-design and need help to get your website content in tip-top shape? Reach out to the CC Communications marketing team at Marketing@CCCom.com or call 706.761.4676. We’d be happy to help ensure that your website launch and SEO copywriting