Category Archives: Hot Topics

Happy Birthday, Google! The 3 Best Things You’ve Given Us

Can you believe that it has been 15 years since the search engine giant launched? It’s nearly surreal to think back to a time where Google was not an integrated fixture in our lives or the last time we didn’t … Continue reading

Posted in Digital Marketing, Hot Topics, SEO (Search Engine Optimization), Trends and Technology, Web Development | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Is Your Website Missing Something?

Your website is typically the first line of defense when a potential client takes the step to explore your product or service options. Does your website encompass key assets to allow your website visitors to becoming raving clients? Take a … Continue reading

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You Said What? The Basic Guide to Hashtags on Social Media

Parents are naming their babies after them. One of Mariah Carey’s new hits includes one. And most major social media networks incorporate them. So what is a hashtag? Plainly, inserting a hashtag directly in front of a keyword, helps to … Continue reading

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7 Tips to Consider in Your Online Marketing & Advertising Campaign

The world of online marketing and advertising can be extremely overwhelming, and finding means and methods to bring an eventual ROI can make your decision making process that much more difficult. Before you invest in your business, read through the … Continue reading

Posted in Business Acumen & Etiquette, Digital Marketing, Hot Topics, Trends and Technology, Web Development | Tagged , , , , , | 16 Comments

Copywriting for SEO – Why It’s Crucial for Your New Website Project

There are many things to consider when your company is gearing up for a website redesign… From creating strong Calls-to-Action to dialing into customized programming. With all the considerations and decisions that need to be made, it can be tempting … Continue reading

Posted in Hot Topics, Web Development | Tagged , , , , , , , , , , , | 14 Comments

Are Sponsored Search Results the Future?

Yesterday, you may have heard that Bing has expanded it’s autosuggest capabilities, especially surrounding, people, places, animals, brands, and more. Reading through their announcement got me thinking… Is this a small step into a new world of SEM? Will there … Continue reading

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Responsive, Responsive, Responsive… Wait, What’s Responsive Design?

Have you heard the term Responsive Design before? Struggling to grasp the concept? Hopefully this post will not only define, but punctuate the need to explore Responsive Design (also known as a Mobile-Friendly Website) for the good of your business‘ … Continue reading

Posted in Hot Topics | Tagged , , , , , , , , , , , , | 21 Comments

Three Letters That Can Be a Game-Changer for Your Business… Plus, Receive a Complimentary SEO Analysis!

You’ve heard the hype, but can three letters really make a massive impact in your business? The answer? Absolutely. SEO (Search Engine Optimization) is the process of optimizing the structure and content of your website, paired with external factors, such … Continue reading

Posted in Digital Marketing, Hot Topics, SEO (Search Engine Optimization), Trends and Technology | Tagged , , , , , , , | 19 Comments

Is the Social in SOCIAL Media Silent?

In 2002-2003, the world as we knew it changed. We began succombing to the powers of Social Media, via Friendster and Myspace, and chat rooms like ICQ and AOL. Yes, getting online was accompanied by THE most annoying sound in … Continue reading

Posted in Email Marketing, Hot Topics | Tagged , , , , , , , , , , , , | 3 Comments

Is Email Marketing Worth It?

Email Marketing is not a new Internet Marketing vehicle, and the fact that Email Marketing remains so effective should be  of no surprise. Many believe that Social Media has, will, or is in the process of overtaking Email Marketing as the most viable … Continue reading

Posted in Digital Marketing, Email Marketing, Hot Topics | Tagged , , , , , , , , , , | 9 Comments