Tag Archives: Digital marketing

Is Your Website Missing Something?

Your website is typically the first line of defense when a potential client takes the step to explore your product or service options. Does your website encompass key assets to allow your website visitors to becoming raving clients? Take a … Continue reading

Posted in Digital Marketing, Hot Topics, Web Development | Tagged , , , , , , , , , , , , | 5 Comments

You Said What? The Basic Guide to Hashtags on Social Media

Parents are naming their babies after them. One of Mariah Carey’s new hits includes one. And most major social media networks incorporate them. So what is a hashtag? Plainly, inserting a hashtag directly in front of a keyword, helps to … Continue reading

Posted in Digital Marketing, Hot Topics, Trends and Technology | Tagged , , , , , , , , , , , , , , , , , | 7 Comments

Is Your Email Marketing Campaign Doing Your Business Justice?

If our nose is buried in our smartphones, there is high probability that we’re doing one of three things: 1. texting 2. checking our favorite social media account or 3. checking and responding to emails. It’s said that the ‘average’ … Continue reading

Aside | Posted on by | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Responsive, Responsive, Responsive… Wait, What’s Responsive Design?

Have you heard the term Responsive Design before? Struggling to grasp the concept? Hopefully this post will not only define, but punctuate the need to explore Responsive Design (also known as a Mobile-Friendly Website) for the good of your business‘ … Continue reading

Posted in Hot Topics | Tagged , , , , , , , , , , , , | 21 Comments

(More) Tips You Need to Know About SEO

A few weeks back, I launched a post outlining 5 tips for making a splash in your SEO campaign. What did you think? If you missed it, I invite you to check it out here: 5 Tips to Aid Your … Continue reading

Posted in Digital Marketing, Web Development | Tagged , , , , , , , , , , , , , , , , | 34 Comments

Is the Social in SOCIAL Media Silent?

In 2002-2003, the world as we knew it changed. We began succombing to the powers of Social Media, via Friendster and Myspace, and chat rooms like ICQ and AOL. Yes, getting online was accompanied by THE most annoying sound in … Continue reading

Posted in Email Marketing, Hot Topics | Tagged , , , , , , , , , , , , | 3 Comments

Is Email Marketing Worth It?

Email Marketing is not a new Internet Marketing vehicle, and the fact that Email Marketing remains so effective should be  of no surprise. Many believe that Social Media has, will, or is in the process of overtaking Email Marketing as the most viable … Continue reading

Posted in Digital Marketing, Email Marketing, Hot Topics | Tagged , , , , , , , , , , | 9 Comments

5 Tips to Aid Your On-Page SEO Campaign

By now, most people have a basic understanding of what SEO is or at least know how crucial it is to implement a strong SEO campaign to expand and maintain your online presence. If you’re a new kid in town or need … Continue reading

Posted in SEO (Search Engine Optimization), Web Development | Tagged , , , , , , , , , , , , , , , , , | 44 Comments

Driving Blind

A Man Who Does Not Read Has No Appreciable Advantage Over the Man Who Cannot Read – not Mark Twain Of course you have analytics on your website. But how often do you review your analytics? If you’re like many, … Continue reading

Posted in Digital Marketing, Hot Topics, Mobile Websites, Trends and Technology | Tagged , , , , , , , , , , , | 12 Comments

QR Codes Help Build Brand Awareness

As a business owner, I attend business networking functions several times per month; however, I sometimes struggle with ways to keep our company “top of mind” with potential customers. To counteract this, I’ve recently added a QR (Quick Response) Code to the … Continue reading

Posted in Trends and Technology | Tagged , , , , , , , , , , | 2 Comments